The mediating effect of customer satisfaction on the relationship between product quality and repurchase intention: a study at Business Center Tarakan 2
Keywords:
Customer Satisfaction, HNI Products, Natural Product, Product Quality, Repurchase IntentionAbstract
The purpose of this study was to examine and analyze the mediating effect of customer satisfaction on the relationship between product quality and repurchase intention of HNI Products at Business Center Tarakan 2. The data or sample collection method used a questionnaire distributed via Google Form, with a sample of 100 consumers, using a purposive sampling. Data analysis in this study used PLS-SEM analysis. The results of this study indicate that product quality has a positive and significant effect on repurchase intention. Then quality product also has a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant effect on repurchase intention. The mediating variable of customer satisfaction had a positive and significant effect in mediating the relationship between product quality and repurchase intention.
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